In , Coke created Miles Thirst, a vinyl doll voiced by Reno Wilson, used in advertising to exploit the hip-hop market for soft drinks. The slogan was changed from its long running "Obey Your Thirst" to just "Obey" or being replaced with "Freedom From Thirst" in many countries. The advertisement themes received their first major change for this decade as well.
The "Sublymonal" campaign was also used as part of the alternate reality game the Lost Experience. This also resurrected the "lymon" word. This led to the drink containing fewer calories. This soon spread to Ireland, the UK and the Netherlands in In other countries, it was known as "Sprite Light. Encyclopedia Wikia Explore. Wiki content. Current events Random article About Encyclopedia Wikia. Disclaimers Terms of use Updated Policy.
Explore Wikis Community Central. Register Don't have an account? Sprite soft drink. Edit source History Talk 0. Marketing Over the years, Sprite advertising has used the portmanteau word lymon, combining the words lemon and lime, to describe the flavor of the drink.
Evolution of Sprite Bottles. Sprite redesigned their label in , removing the "S" logo. Sprite Remix: Fruit-flavored variations first introduced in the United States in A different flavor was available in , and finally Its production has been around The brand was discontinued in There is also "Sprite Lemon Lime Mint. It was introduced in spring Sprite on Fire: A ginger-flavored variation marketed as having a burning sensation.
During the s, Sprite Boy made regular appearances in Coke marketing. The white-haired elfin figure was dropped from advertising in When the drink Sprite came to the U. After its introduction in , Sprite rapidly gained popularity. By , it was available in 39 countries.
Now the association is firmly fixed. The dimples represent the bubbles in the carbonated drink. Green was chosen as the primary color for the brand, and it heavily marketed and connected to Sprite as a product. Green was chosen to represent Sprite due to its refreshing and noticeable color, and that not only does it stand out as an easy to see cool color, but it is also fairly non-aggressive due to it being the most common natural color in nature.
Sprite did well with its branding, and the product has achieved a strong connection to the idea of being refreshing, as well as being remembered for the standout green color of its branding. When Sprite was released to the public in , it was met with very positive reception. The popularity of Sprite continued to soar as time went on, and the Coca-Cola company was very heavy with advertisements for Sprites brand.
In , Sprite was available to about 85 percent of the U. The Coca-Cola Company, who that owned Sprite, used its large bottler connections to help push its products , helping Sprite advance on its competition 7-up. In large part due to the strength of the Coca-Cola system of bottlers, Sprite eventually became the market leader in the lemon soda category by As of , Sprite is the third most consumed soda in the world and is sold in more than countries.
That is nearly every country in the world, with only a few holds outs. Sprite has made a variety of spin-off products and flavors in addition to the original version. Examples of this include cranberry flavored Sprite, Sprite 6 Mix, and Sprite Super Chilled, that featured special packaging that produced ice in the bottle. Sprite has gone through some formula changes over the years.
In , Sprite in the UK had its sugar content changed and began to use stevia as a sweetener, lowering its calorie content by about one-third of its former amount.
In Sprite ceased using stevia as an ingredient and again changed its sugar balance to 3. This changed was said to further reduce the total calories of Sprite, and was likely a response to an ever more calorie-conscious consumer. It should be noted that a Sugar-Free Spite has been out for decades, first being released in the year It appears that the formula changes that took place from to were limited to Europe, and was not reflected in Sprite sold in the United States.
Sprite is produced by the Coca-Cola Company, which is also the company that invented Sprite. The Coca-Cola Company is a famous American beverage producer that sells many drinks, including its famous flagship product also named Coca-Cola. Sprite is the second best selling drink of the Coca-Cola Companies beverages as of Sprite was first released to the America Public in the year to much fanfare. However reports show that Sprite was sold and tested before that date.
With some claiming that Sprite was first a type of lemon and lime flavored Fanta drink in Germany made in They began to test it and work on its design heavily, before releasing it as Sprite Soda in the year Sprite has had several slogans to help promote the drink.
Buying Sprite is fairly easy for most people. Sprite is sold all over the United States and has been sold in nearly countries. Some flavors of Sprite are harder to find or have been discontinued, but sometimes you may find a limited flavor on store shelves. You can also buy Sprite online, which can be a good option for those looking to purchases large amounts of Sprite at one time or for those hunting down that special flavor they desire.
You can check out a list of stores that sell or have sold Sprite by looking below. You can also check below for offers to buy Sprite online and have it sent to you. Sprite had a lot of foresight put into its advertising and marketing for a soft drink, with massive amounts of attention being put into its marketing image before it hit the shelves.
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